Paint industry lead Kansai Plascon yesterday officially launched the 13th edition of its highly anticipated “Paint and Win” campaign, now dubbed the “Ku Ground” edition. This 2024 campaign comes with an exciting twist as it builds on over a decade of success, offering even more prizes, engagements, and nationwide participation opportunities. The 10-week promotion will run from October 2nd to December 10th, 2024, and aims to unite customers across Uganda in a vibrant celebration of color and community. With both on-ground activations and digital strategies, Kansai Plascon is committed to ensuring the campaign reaches as many people as possible, continuing its legacy of rewarding loyal customers.
During the launch event, Kansai Plascon’s Managing Director, Santosh Gumte, emphasized the importance of customer feedback, stating, “Feedback is the staple food for those that are always on the cutting edge of innovation and change.” He explained that the “Ku Ground” edition reflects the company’s commitment to staying connected with its customers through on-ground activations and social media engagement. This dual approach allows Plascon to tailor its offerings based on real-time customer insights, keeping the brand relevant and responsive to the needs of its audience.
One of the major highlights of the 2024 campaign is the substantial cash prizes and new additions to the rewards pool. Daily winners will walk away with UGX 1 million, while weekly winners will share a cash prize of UGX 4 million and the chance to win motorbikes. This year, Plascon has also introduced TukTuks as part of the grand prizes, making the stakes higher than ever before. Santosh Gumte remarked, “By choosing Plascon Paint, customers are not just enhancing their spaces but becoming part of a community that celebrates the power of color.”
In keeping with its commitment to community engagement, Kansai Plascon has planned a series of activations in towns across Uganda, including Jinja, Mbale, Lira, Gulu, Arua, Fort Portal, and Mbarara. These activations aim to connect with customers on the ground, offer them the chance to participate in the promotion, and provide feedback directly to the brand. Plascon National Sales Manager, Moses Kato, noted that these efforts are crucial to building trust in the brand, especially in an era where internet penetration, although growing, still leaves room for on-ground engagement.
The “Ku Ground” edition also includes a Corporate Social Responsibility (CSR) component, with Plascon continuing its support for health, education, and sports initiatives across Uganda. Over UGX 800 million has already been spent on social causes this year, and the brand is committed to leaving a lasting impact on the communities it serves. Kansai Plascon’s 2024 “Paint and Win” campaign promises to be its most engaging and impactful edition yet, combining vibrant rewards with a strong focus on customer feedback and community upliftment.
The mechanics for the 2024 Paint and Win “Twaake Edition” are simple: With every purchase of Plascon paint worth 100,000/- or more, customers will receive a scratch card. By sending an SMS with the code on the scratch card to 7197, they stand a chance to win enticing prizes. Daily rewards include 1,000,000/-, and weekly draws offer a share of 3,000,000/- and the opportunity to win a motorbike. Additionally, instant prizes, such as airtime, branded T-shirts, caps, key rings, and more, will delight participants. Five lucky daily winners will share a cash prize worth 3,000,000/-, while the sixth will ride away on a brand-new motorbike. Weekly draws will be televised on Bukedde TV, NBS TV and Sanyuka TV on Sundays from 6:55 PM.
As a way of giving the media fraternity present at the launch of the campaign a feel of it, a mock draw was held and this saw 5 journalists win UGX 1,000,000, another won UGX 400,000, the third journalist bagged UGX 300,000, the 4thUGX 200,000 and the fifth one took home UGX 100,000, as a way of sampling them how the draw will be running for the next 10 weeks.
