Supporting Ourselves As Artistes Is The Only Way To World Music Space Dominance – ‘Touch It’ Crooner KiDi

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Multi-award-winning musician KiDi has encouraged colleague musicians to support and push each other since this is one of the proven antidotes to conquering and dominating the world music space.

The 28year-old Highlife Afrobeats was this year named among BBC’s list of the musicians from the African continent who would make a huge mark in 2021 and he is indeed doing so; including releasing his ‘The Golden Boy’ 14-track album; a follow up to his 2020 ‘Blue EP’.

The Golden Boy - Album by KiDi | Spotify
The Golden Boy album artwork (Picture: Spotify)

While in a now published interview with NY DJ on BTM Afrika, KiDi revealed that Nigerian music has dominated the world over due to the selflessness of the musicians.

“One of the reasons why Nigeria is so dominant in the world Afrobeat space is because there is always more than two or three big artists. There are so many of them so they conquer a space and take it by force and that’s because of the numbers.”

Related: THE MUSIC BUSINESS Series. (Part II): Have we as the stakeholders in the industry played our part enough?

The ‘Touch It’ singer songwriter proposed musicians support each other than lookout for just their interests.

Supporting Ourselves As Artistes Is The Only Way To World Music Space Dominance – ‘Touch It’ Crooner KiDi 1 MUGIBSON
KiDi (Picture: Couresty)

“We can also do the same (dominate and conquer the world) if we relinquish our selfish interests in always wanting to be the only big ones. When we realize that there is no limit to how we should support and push each other, that’s when we can dominate and take on the world. Everybody needs to be big…’

KiDi was speaking on the recent show of solidarity among the new crop of musicians as he praised them for supporting him at his recent Golden Boy Mini concert.

In this new interview, KiDi touched on concerns to get his single ‘Send Me Nudes’ banned on radio, taking inspiration from Nana Ama McBrown, relationship with label mate Kuami Eugene, his son Zayne and more.

Have a glimpse of the full interview below.

Moderated & Written with context from Ameyaw Debrah.

Mugibson Mugisha
Mugibson Mugishahttp://mugibson.com
Mugibson Mugisha Patrick is a freelance digital influencer/ marketer and blogger. He is currently pursuing a Bachelors in Marketing at Makerere University Business school. He previously attended Bishop Cypriano Kihangire SS where he served as Information Prefect, and contributed a couple of articles for the school magazine and at school assemblies between 2014 -2015. Entertainment, arts, and culture chose Mugibson at an early age, and his love for the industry bundled with his passion for writing and journalism birthed his desire to put out publications about entertainment and happenings in his home country Uganda, and selected international content, for cross-boarder readers.

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