Skin care products company, Movit Products Limited on Wednesday April 01, 2021 last week during a press briefing held at the Movit Products Limited (MPL) Head Offices unveiled Gloria Mulungi Senyonjo popularly known as Baby Gloria as the Movit Brand Ambassador.
According to Mr. Robert Kitenda; the company’s head of marketing, delivering quality products and ensuring an improved customer experience is an aspect that the company values. On the above grounds, partnering with inspirational personalities who speak to various audiences.
“Partnering with inspirational personalities who speak to various audiences and our respective brands is an initiative we strive to achieve Movit brand in this case has unveiled Gloria Mulungi as the new brand ambassador who not only appeals to Movit as a brand but has also been a huge part of us for a decade now,” Kitenda said.
He described Baby Gloria as one who exudes confidence as a young, aspirational lady and that these attributes speak to what Movit Products Limited stands for, adding that bringing her on board is a sign of the bright journey ahead.
“This partnership will create a platform for the brand to interact with Gloria’s audience through all the Movit marketing initiatives that will be executed, and further inspire all our customers who look up to Gloria and have been positively impacted in one way or another by her journey, work and lifestyle,” said Stephen Adinyai, the Movit Brand Manager.
“Our journey with Baby Gloria is one that spans over 10 years when we first held the Movit herbal jelly campaign, an initiative that was a tremendous success, thanks to our partnership with Baby Gloria. These campaigns and engagements still appeal to our everyday Ugandan by evoking a confident lifestyle which resonates with the Movit tagline of all-day confidence.”
Gloria Mulungi, is a gospel singer and is currently pursuing a Bachelor’s Degree in Journalism and Media studies at Victoria University. She expressed excitement at the deal, revealing that the Movit brand has had a huge impact on her life over the years.
Speaking during the unveiling ceremony, Baby Gloria described the moment as a landmark deal in her career.
“I am overly joyed with this opportunity that Movit has extended to me. The Movit brand is a huge landmark in my career because it tells a story of a young girl sprouting over the decade doing what I am passionate about, and that is representing a brand that I resonate with in every way. Over the years, we have inspired women across all age brackets to use Movit products for a confident look and feel all day so joining yet another partnership today, with this great brand is an opportunity I look forward to and treasure going forward.,” revealed Gloria Mulungi. “With this partnership, I believe that we shall aspire to continuously take the Movit brand to greater heights and carry the Movit brand to all-homes in Uganda and beyond.”
As brand Ambassador, Gloria will represent the Movit brand across its various brand and marketing initiatives and activities.
With a commendable social media audience, and flourishing career in the entertainment industry, Gloria will work closely with the Movit brand to appeal to all Movit customers and further boost the brand’s affinity and interaction with its customers and the general public.