- MTN Uganda yesterday announced a UGX. 19 billion worth of sponsorship for Federation of Uganda Football Association (FUFA) programs.
- The money shall be used to support activities of 7 properties of FUFA, namely: the Uganda Cranes (National men’s team), the Crested Cranes (National women’s team), The FUFA Drum, The FUFA Juniors League, The FUFA Super 8, the FUFA Super Cup, and the FUFA Awards.
- This sponsorship is further demonstration of MTN’s passion for Ugandan football and the desire to complement FUFA’s efforts in developing and elevating the profile of our game at both continental and international levels.
As the number one supporter of Ugandan football, MTN Uganda yesterday announced a UGX. 19 billion shillings sponsorship towards the Federation of Uganda Football Association (FUFA) over the next 5 years.
The announcement was made by the MTN Uganda Chief Executive Officer, Ms. Sylvia Mulinge, at a media engagement ceremony held at the Kampala Serena Hotel and aired live on SuperSport channel 222, FUFA TV, NBS Sports, and UBC TV, ahead of the Uganda-Senegal match in the ongoing African Nations Championship (CHAN).
While in a Question and Answer session with the members of the press, Ms Mulinge proudly remarked:
“This sponsorship signals our commitment to continue developing football in Uganda and supporting the Cranes’ ambition of flying our country’s flag high, everywhere they go; with increasing chances of The Cranes winning the African Nations Championship and eventually qualifying for the 2026 FIFA World Cup. We’re also bringing Ugandans closer to the things they are passionate about; football being one of them.
The sponsorship package will be used to support 7 properties or programs of the federation, namely: the Uganda Cranes, the Crested Cranes, the FUFA Drum regional cup, the FUFA Juniors League, FUFA Super 8 tournament, the FUFA Super Cup, and the FUFA Annual Awards.
Key to note is that this new sponsorship deal also includes support to the Crested Cranes, that is the national women’s team. “This was a key focus for us, while negotiating this partnership. It complements the effort of government and society in general in ensuring equal opportunities for all regardless of gender,” the MTN CEO passionately observed.
On why the partnership is so vital to MTN, Ms. Mulinge added that it is in line with their core values of bringing joy and an experience for their customers as a company; of which most are fans of Ugandan football and so putting hand to paper and signing this deal was a no brainer.
On his part, Somdev Sen, the MTN Uganda Chief Marketing Officer (CMO) noted the company’s unwavering passion for Uganda’s football, over its years of operating in the country.
“MTN has enthusiastically supported Uganda’s football over the years. Together with FUFA and other stakeholders, we have registered so many wins and with them, great memories. It is therefore exciting to have this partnership and our game back with our passionate fans. We look forward to doing even more together,” he affirmed.
In a few words Hon. Moses Magogo, the FUFA President hailed MTN for its unwavering support to the game’s development in Uganda.
“I thank MTN for this tremendous boost. This sponsorship package will go a long way in addressing the multiple challenges faced by the federation as well as pushing the country towards its ambition of qualifying for this year’s Africa Cup of Nations (AfCON) and 2026 FIFA World Cup among other targeted milestones,” Magogo said.
MTN Uganda has previously sponsored the Uganda Cranes and has been instrumental in the growth of the game and the milestones local football has achieved over the years, both on and off the pitch. MTN Uganda currently sponsors the local football club KCCA and previously supported Onduparaka football club plus other local football initiatives including efforts to boost the visibility of the local game through the SUPL-StarTimes broadcast partnership of the local football league.
The Memorandum of Understanding has earlier today been signed between both parties; MTN Uganda and the Federation of Uganda Football Association (FUFA).
With this MTN becomes the latest power brand to support the Uganda Cranes; right after Nile Special.