UGx. 50/= off every Nile Special you purchase will go to the ‘Cranes Kabbo’ campaign.
These funds are intended to support the Uganda Cranes’ 5-year strategic plan for the 2026 World Cup campaign.
The public shall get to have a say when it comes to the decision of what the proceedings should be used for.
During the course of the 2022 FIFA World Cup, Nile Special will hold activations across several towns in Uganda.
The long-awaited 2022 FIFA World Cup kicks off this Sunday in Qatar. The focus point for Uganda is qualifying for the 2026 edition that’ll take place in North America.
As a dream, this won’t be realized on its own; therefore the media and Uganda Crane’s longest-standing partner Nile Breweries yesterday at FUFA House announced the launch of a fundraiser campaign tagged “Cranes Kabbo”.
Prior to the reveal, the former Uganda Cranes captain and goalkeeper Denis Onyango tickled the emotions of online football fans and enthusiasts about his return to the pitch.
The lid was then lifted off on the tease and then it was revealed that ‘Mr. Safe Hands’ was to be the face of the campaign that has been championed by Nile Breweries, through its flagship beer brand Nile Special.
‘Cranes Kabbo’ borrows its name from the African virtue of being a highly communal society that always and willingly renders a hand whenever called upon for a worthy cause. We are always there for each other in both the good and challenging times.
“Nile Breweries is part of the global Ab-Inbev family, a sponsor of the Qatar FIFA World Cup 2022 under the brand Budweiser. But locally Nile Special has taken on the mantle of the official beer of the FIFA World Cup Qatar 2022 earning the rights to activate the world cup through various campaigns and engagements.”, revealed John Paul Ssemakula the Nile Breweries Connections Manager while speaking at the unpacking of the campaign.
“As Nile Special, we feel proud to associate with the Uganda Cranes in a bid to realize the dream of playing on the biggest stage of football. “We believe this is a dream that can be achieved through collective effort and it is the reason why we are here today to launch the Cranes Kabbo campaign.”, he added.
“We believe that with the Cranes Kabbo, national causes worthy of every Ugandan’s support hardly get any bigger than this. As one of the chief sponsors of the Cranes, our role is to provide a platform that allows all Ugandans to tangibly support the Cranes.”
Denis Onyango who will be serving in the capacity as the ambassador of the campaign said he is not only proud to be part of the cause but will be proudest if the Cranes make it to the World Cup come 2026.
“I might not be on the pitch, but I still remain Ugandan, and seeing Uganda at the World Cup will make me proud. I am proud to always associate with the National Team even after my role as an active player. I feel proud to be part of this noble cause of giving a push to the Uganda Cranes in achieving the dream of qualifying for the World Cup.”, he said.
He further appreciated Nile Special for being a strong support system of the team from way back:
“Nile Special was with us in qualifying for the Africa Cup of Nations twice and I believe this lucky charm will continue with this new target. Being part of this as an ambassador makes me proud, but making it to the World Cup will make me the proudest. It’s possible [to qualify for the World Cup] because small countries like Togo have been there before but it’s because they were supported.”
Onyango concluded by mentioning that as Uganda we have the players and the potential and that he believes that the only way is Up for the Uganda Cranes provided we support them accordingly.
To take part in or contribute to the “Cranes Kabbo”:
All you have to do is buy a Nile Special. For every Nile Special beer bought, Ugx. 50/= off it will be added to a Cranes fund.
The Kabbo fund will be utilized to incentivize the players in various ways; in form of bonuses for the players, setting up a state-of-the-art training facility among other functions. But Ssemakula clarified that the campaign is not premised on the thought that they are lacking in any way but rather on the belief that when we stand together we can achieve more.
The fund will be run and managed by Nile Breweries. Nile Special will also occasionally give updates on the progress of the fund through the various brand-owned digital platforms and mainstream media channels.
They are also during the course of the 2022 FIFA World Cup holding activations across several towns in Uganda as well as World Cup screenings.