Nile Breweries To Maintain Beer Prices Despite Economic Pressure.

Date:

Two weeks ago, an increment in the prices of beer was announced by Uganda Breweries Limited, and this was linked to the increasing cost of production as well as raw materials and pressure from the government that had promised to levy a tax on beers and spirits in this financial year.

Read Also: Nile Breweries Limited (NBL) Launches Online Product and Delivery platform “Beer Now”. Here’s how the centric platform works

Producers had said this would adversely affect the entire value chain in the production of alcoholic beverages. Some are however some are maintaining theirs.

Uganda’s leading brewer Nile Breweries Limited, has today held a presser and announced that on their end, the beer prices shall not increase a single bit.

Related: Why Nile Breweries’ New Canned Beer Is Such A Brilliant & Game-Changing Innovation.

The manufacturers of Nile Special, Club Pilsener, Eagle Lager, Eagle Extra, Eagle Dark, Nile Gold, Castle Milk Stout, Redd’s, Redd’s Vodka Lemon, Castle Lite, Chibuku, and Club Twist have said the move is deliberate to enable consumers to continue to enjoy their favorite beers as they cope with the economic hardships.

Nile Breweries Limited’s Legal and Corporate Affairs Director Mr Onapito Ekolomoit stressed: “The prices have not and will not be increased during these difficult times.

Image
NBL’s Legal and Corporate Affairs Director Mr Onapito Ekolomoit (Picture: Event Media)

“We understand that prices of most commodities, including the raw materials we use to make beer, have increased across the country. However, we also understand that Ugandans are still trying to recover from the upheaval that was the Covid-19 lockdown,” he added.

Molly Horn; the Trade Marketing Manager while also speaking at the presser also urged sellers to respect the recommended prices.

Image
NBL’s Trade Marketing Manager Molly Horn (Picture: Event Media)

“If you find anyone selling our beer at a higher than recommended price or claiming that we have increased our prices, please inform us and we shall follow up.”

Mugibson Mugisha
Mugibson Mugishahttp://mugibson.com
Mugibson Mugisha Patrick is a freelance digital influencer/ marketer and blogger. He is currently pursuing a Bachelors in Marketing at Makerere University Business school. He previously attended Bishop Cypriano Kihangire SS where he served as Information Prefect, and contributed a couple of articles for the school magazine and at school assemblies between 2014 -2015. Entertainment, arts, and culture chose Mugibson at an early age, and his love for the industry bundled with his passion for writing and journalism birthed his desire to put out publications about entertainment and happenings in his home country Uganda, and selected international content, for cross-boarder readers.

Share post:

Subscribe

Popular

More like this
Related

Ugandan Advocate Agather Atuhaire Makes The TIME100 Next List

And it’s another one in the bag for Agather...

For Its 13th Edition of Paint And Win, Kansai Plascon Is To be More Customer Centric

Paint industry lead Kansai Plascon yesterday officially launched the 13th edition of...

Made In Uganda, Set For Glory: Meet Fast Rising Singer Wiz Kaka

Commanding over 2,800 month listeners on Spotify, with his...

How Derrick Ssenyonyi is Using His Passion for Photography to Elevate Ugandan Tourism

Through his storytelling, Derrick Ssenyonyi is promoting Uganda’s tourism...
Skip to content