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MTN MoMoNyabo drive returns in 3rd Edition. Promises prizes worth UGX 1.2 Billion to be won

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The 3rd edition of MTN Uganda’s MomoNyabo promotion has been launched today. This follows MTN Uganda’s announcement yesterday of something big that was on the way.

The return of the MTN MomoNyabo campaign was Live on the MTN Uganda Facebook page today at 10am and was watched by a rather excited audience that too could not wait to win themselves some ka money. 🙃 During the 41minute broadcast, the following was revealed: 🚨

Previously MoMo Nyabo promos had been limited for instance, for the first promo rewarded customers using MTN Mobile Money to load airtime and buy voice or data bundles while in the second promo rewarded customers for sending money.

Unlike previous editions where cars, motorbikes, and other prizes were given away, this 3rd edition, that is running under the theme “MoMoNyabo Together” is meant to help MTN customers with the much-needed support following the negative effects of the covid19 pandemic on the wellbeing of many Ugandans; as it is focusing on supporting customers to meet their most urgent needs such as domestic welfare, rebuilding small businesses, or meeting outstanding obligations among others; due to the negative effects of the COVID-19 pandemic on the well-being of many Ugandans.

Speaking at the launch of the MoMo Nyabo third edition campaign earlier today, MTN Uganda Chief Marketing Officer Somdev Sen, said that “Life has not been the same for many. Times are tough, and every Ugandan is trying to find a way to rebuild following the effects of COVID-19. It’s in this spirit that MTN is stepping in to be part of several efforts aimed at supporting Ugandans to rebuild”, said. MoMoNyabo Together is one of several ways that MTN Uganda is standing with Ugandans in the midst of today’s disruptions,” he further commented.

        Somdev Sen, MTN Uganda Chief Marketing Officer

The telecom has therefore set aside UGX1.2 billion that will be given away in mobile money prizes to lucky customers and MTN MoMo Agents and/or merchants. Every week day, two customers participating in the promo (by using MTN MoMo to pay for airtime, bundles or another service) will randomly be chosen in draws and each given UGX1 million with a chance to triple that amount and also win an additional UGX2 million for friends and family through an exciting game show that’ll be broadcast on NBS and Bukedde TV every week day, starting at 8:20pm. This brings the total amount available for each winner and their beneficiaries to UGX 5m/-. This was revealed by MTN’s Steven Nsubuga during the launch.

Jimmy Ssempuuma of MTN did say that; “To win money for their friends and loved ones, customers’ will be given a chance to participate in a quiz in which they will be asked 5 general knowledge questions each with a multiple choice of answers, for the winners to select the correct one.  Each question is worth UGX 800,000 which will be equally split between the winner and their preferred beneficiary. The winner has the option to choose one beneficiary for all the answers they get right or nominate several beneficiaries for each question answered correctly. Nominated beneficiaries can be individuals, families, organizations/causes who should be active MTN customers.”

The promo comes at the time the telco had just launched a campaign under the theme, “Keep some Money on MTN MoMo, it saves” aimed at sensitizing its customers on why it’s important to keep some money on their MTN MoMo wallet and associated benefits of using mobile money.

“MTN MoMo not only saves our customers the inconveniences of having to leave their comfort to get airtime, bundles or other services, it also gives them the chance to win much needed money though this promotion”, Mr. Somdev Sen, Chief Marketing Officer at MTN Uganda said during the launch of the MoMo Nyabo third edition.

The exciting game show is a new twist in the promo compared to the previous editions. Those participating in the game show will be asked 5 general knowledge questions each with a multiple choice of answers. Each question is worth UGX800,000 which will be equally split between the winner and their preferred beneficiary. The winner has the option to choose one beneficiary for all the answers they get right or nominate several beneficiaries for each question answered correctly. The beneficiary can be individuals, families, organizations/causes who are active MTN customers.

All customers will be required to do is dial *165# or use the MyMTN app to pay for airtime or bundles as well as pay for utilities.

Here’s a Twitter thread summary about the MTN MomoNyabo 3rd Edition launch:

Stay SAFE and have yourself a blessed week, dear reader. 🤗