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MTN rolls out ‘WearItForMe’ campaign across Africa to encourage wearing of face masks

Wearing a mask is one of the best ways to slow down the spread of COVID-19. And to make sure that MTN gets everyone to wear one, the biggest MTN is enlisting your help to share the message.

This serves as MTN’s commitment to ensuring the safety of its customers and the members of the communities where they live. They are therefore adding their voice to global efforts to raise awareness about the importance of wearing masks to fight the spread of COVID-19 with today’s launch of the #WearItForMe campaign across its markets.

As society navigates the “new normal” brought about by the pandemic, wearing face coverings remains one of the most effective measures to slow its spread. However, many people refuse to wear them, wear them incorrectly, or still underestimate their importance.

“COVID-19 has had profound health and socioeconomic impacts across the world. We empathize and mourn the lives lost to the pandemic. And even though the outbreak appears to be slowing in Africa, now is not the time to be complacent,” says MTN’s incoming group president and CEO Ralph Mupita.

“With increasing evidence that masks can limit the spread of COVID-19, and eventually eliminate the disease if worn by 80-90% of the population, we need to do what we can to make a meaningful difference. Wearing a mask is not only about protecting oneself, but about respecting and protecting others,” says Mupita.

To help drive this behavior, MTN is committing its September 2020 marketing resources to encourage everyone to do more to save lives. #WearItForMe is the second phase of MTN’s Y’ello Hope COVID-19 response initiative. It is a powerful call-to-action using the voices of some of the most influential people in our communities: mothers and mother-figures. They will send heartfelt messages to all the children of Africa to wear a mask and “wear it for me’’.

MTN steps up COVID fight with new campaign promoting mask-wearing - MTN  Group

The campaign will build on MTN’s work carried out under Y’ello Hope to brighten lives and limit the impact of the pandemic, including through providing free data lifelines, zero-rated access to educational sites and using technology for contact tracing and information dissemination through the Africa COVID Communications and Information Platform.

“Wearing a mask is, of course, not the only thing we all need to do to slow the spread of the virus: regular handwashing and strict social distancing are just as important,” concludes Mupita.

#WearItForMe will run throughout September. Visit www.wearitfor.me to send a message to someone to encourage them to do the right thing. #WearItForMe: Because when we all wear masks, we protect each other.

Here’s Steps on how to Add your message

Step (i)  Visit www.wearitfor.me

Step (ii) Take a picture of yourself. (Place your nose below the curve)

Step (iii) Write the name of the person you want to send a message to. It could be your mum, friend, neighbor, boss, colleague at work, partner etc.

Step (iv) Download your message and share to your social media platform with the hashtag #WearItForMe for awareness. 😷

You can also visit the ‘Wear It for Me’ gallery on the MTN website and check out others’ posts.

Thousands across the continent have already added their voice to the fight against this pandemic by ensuring they do put on their masks, and encourage their loved one to.