Azawi, DJ Roja Impress At Launch Of First Of Its Kind Tusker Premium Cider On The Ugandan Market

Date:

Thursday last week witnessed an addition to Uganda Breweries Limited (UBL)’s ever-growing diverse product portfolio.

The Tusker Premium cider, which is made from the finest quality apples, is an extremely rich and flavourful drink that is the perfect companion for consumers looking for new, easy-going, and exciting experiences through which to have a good time.

Image
Tusker Cider Look (Picture: Tusker Cider, Media)

Tusker Premium cider was unveiled in a colorful and stylish invite-only apple-themed ceremony held at Legends Rugby Ground as hosted by TV and radio host Sheila Salta, who was also unveiled as the drink’s brand ambassador.

Image
Sheila Salta (Picture: Event Courtesy)

The fun-filled event featured lots of games and challenges including the Apple Ball where attendees were to score in the basket hoop and stand to win Tusker Cider hampers full of goodies.

“Tusker Cider delivers a rich fruity flavor with a sharp crisp finish that is lightly carbonated, very refreshing with a subtle natural sweetness – all designed to excite your taste buds as you celebrate life every day. It is the first cider to be locally sourced and produced in East Africa, making it a unique opportunity for us to build a deeper connection with our consumers.” Remarked UBL’s Marketing and Innovation Director Emmy Hashakimana, while speaking about the new product.

Tusker Premium Cider hits Ugandan market - Eagle Online
Emmy Hashakimana, Marketing and Innovation Director;- UBL (Picture: Courtesy)

The launch event built a deeper connection with the consumers as it coincided with the reopening of the night economy after close to two years of closure over the COVID-19 pandemic.

The guests – who never missed an opportunity to echo the “Tuli Waweelu” mantra – were entertained by DJs Roja and Xzyl who brought out the best in the already “party hungry” audiences with Electronic Dance Music sets, and a crowning moment being an electric performance by Azawi, who performed hits from her 2021 album: AFRICAN MUSIC that included: Party Mood, Slow Dancing and My Year as well as some of her old material like “LoFit” and “Quinamino”.

Image
Azawi performs at the Tusker Cider Launch (Picture: Event Courtesy)

Hashakimana added that the cider, which is under UBL’s Innovations line, joins the brewery’s track record of introducing never before seen innovative products that continue to challenge the adult beverages sector like Uganda Waragi Coconut and Pineapple, Bond 7 Honey, Gordons Pink, and most recently, Baileys Delight.

Image
The New Dink being poured in the glass at the launch ceremony (Picture: Event Courtesy)

Tusker Cider, which is best served chilled, is available at the recommended retail price of UGX 3,500 and is available through on multiple e-commerce platforms like Jumia, Kikuubo Online, and SafeBoda; supermarkets; distributors; stockists; and different bars around the country.

Read Also: Tuli Outside: A Look At Some Of The Events Lined Up For This 2022

Mugibson Mugisha
Mugibson Mugishahttp://mugibson.com
Mugibson Mugisha Patrick is a freelance digital influencer/ marketer and blogger. He is currently pursuing a Bachelors in Marketing at Makerere University Business school. He previously attended Bishop Cypriano Kihangire SS where he served as Information Prefect, and contributed a couple of articles for the school magazine and at school assemblies between 2014 -2015. Entertainment, arts, and culture chose Mugibson at an early age, and his love for the industry bundled with his passion for writing and journalism birthed his desire to put out publications about entertainment and happenings in his home country Uganda, and selected international content, for cross-boarder readers.

Share post:

Subscribe

Popular

More like this
Related

Ugandan Advocate Agather Atuhaire Makes The TIME100 Next List

And it’s another one in the bag for Agather...

For Its 13th Edition of Paint And Win, Kansai Plascon Is To be More Customer Centric

Paint industry lead Kansai Plascon yesterday officially launched the 13th edition of...

Made In Uganda, Set For Glory: Meet Fast Rising Singer Wiz Kaka

Commanding over 2,800 month listeners on Spotify, with his...

How Derrick Ssenyonyi is Using His Passion for Photography to Elevate Ugandan Tourism

Through his storytelling, Derrick Ssenyonyi is promoting Uganda’s tourism...
Skip to content