Thursday last week witnessed an addition to Uganda Breweries Limited (UBL)’s ever-growing diverse product portfolio.
The Tusker Premium cider, which is made from the finest quality apples, is an extremely rich and flavourful drink that is the perfect companion for consumers looking for new, easy-going, and exciting experiences through which to have a good time.
Tusker Premium cider was unveiled in a colorful and stylish invite-only apple-themed ceremony held at Legends Rugby Ground as hosted by TV and radio host Sheila Salta, who was also unveiled as the drink’s brand ambassador.
The fun-filled event featured lots of games and challenges including the Apple Ball where attendees were to score in the basket hoop and stand to win Tusker Cider hampers full of goodies.
“Tusker Cider delivers a rich fruity flavor with a sharp crisp finish that is lightly carbonated, very refreshing with a subtle natural sweetness – all designed to excite your taste buds as you celebrate life every day. It is the first cider to be locally sourced and produced in East Africa, making it a unique opportunity for us to build a deeper connection with our consumers.” Remarked UBL’s Marketing and Innovation Director Emmy Hashakimana, while speaking about the new product.
The launch event built a deeper connection with the consumers as it coincided with the reopening of the night economy after close to two years of closure over the COVID-19 pandemic.
The guests – who never missed an opportunity to echo the “Tuli Waweelu” mantra – were entertained by DJs Roja and Xzyl who brought out the best in the already “party hungry” audiences with Electronic Dance Music sets, and a crowning moment being an electric performance by Azawi, who performed hits from her 2021 album: AFRICAN MUSIC that included: Party Mood, Slow Dancing and My Year as well as some of her old material like “LoFit” and “Quinamino”.
Hashakimana added that the cider, which is under UBL’s Innovations line, joins the brewery’s track record of introducing never before seen innovative products that continue to challenge the adult beverages sector like Uganda Waragi Coconut and Pineapple, Bond 7 Honey, Gordons Pink, and most recently, Baileys Delight.
Tusker Cider, which is best served chilled, is available at the recommended retail price of UGX 3,500 and is available through on multiple e-commerce platforms like Jumia, Kikuubo Online, and SafeBoda; supermarkets; distributors; stockists; and different bars around the country.